F&B'S Essential Guide

to buying the perfect engagement ring


Let's be real: you can handle most of life's choices on your own. But, picking out a piece of jewelry that says "I love you forever" or "I am treating myself because I'm worth it"? That calls for some expert backup! 


Before you make the big leap, we're here to give you that crucial second opinion. Think of us as your jewelry fairy godmothers. We've done the hard work so you don't have to.  Dive into our ultimate guide to finding your dream ring!


nine Elements to Consider


Step 1_ Choosing Your Gemstone(s)

From classic diamonds and sparkly moissanite to vibrant alexandrites, rubies, sapphires, and emeralds, the gemstone world is practically bursting with gorgeous options! While a traditional diamond is always a stunning choice, maybe you're dreaming of something a little more you. If you love the idea of rocking an alternative, unique center stone but don't know where to start, don't panic. 


Check out the handy links below to narrow down your favorites and find your perfect match!

Step 2_ Selecting a Shape or Cut for Your Gemstone(s)

Want to know the secret to maximum sparkle? It’s all in the cut! Master cutters have spent generations perfecting new ways to make gems dance under different lighting environments. We've put together a few photos to help you explore different shapes and figure out which one fits your style perfectly. Just swipe, hover, or click through the carousel below to start exploring!


Step 3_ Choosing a Size for Your Gemstone(s)

Does center stone size matter? Yes, but probably not for the reasons you think! A larger look can beautifully flatter the hand, but more importantly, it shows the incredible thought and love you poured into the design. It's a symbol of your unique story!


Big, statement-making rocks are having a major moment right now, but you don't have to break the bank to get that wow-factor. If you want maximum finger coverage on a budget, diamond alternatives and vibrant colored gems are your new best friends! You can also use design hacks like a sparkly halo to instantly frame and pump up the size of a smaller center stone, or opt for a delicate band with shimmering accent stones.

Step 4_ Choosing a Precious Metal for Your Precious Moment

Allergy to Metal(s)

Ready to pick your metal? Whether you're dreaming of yellow gold, trendy rose gold, crisp white gold, or ultra-durable platinum, there are so many gorgeous paths to take. Just remember to keep skin sensitivity in mind! Some alloys include blended metals that can trigger allergies during daily wear. To find the perfect, itch-free match for you or your favorite person, check out our quick guide: A Metal for Every Rock!


Additional links:

Specific Gravity, Melting Point, Or Various Metals & Alloys

Precious Metal Alloys & Their Color Groups

Metal Purity

Gold purity: The ultimate trade-off! High-purity gold is beautifully rich and dark, but it’s also super soft. If you’re prone to bumping your hands, high purity might mean extra scratches or loose accent stones. Lower purity gold mixes in stronger metals, giving your ring the durability it needs to last a lifetime. Choosing your metal hue is completely up to your personal style, but finding the right strength matters too. Want help finding your perfect match? We’re always here to help!


Step 5_ Choosing Your Design Components and/or Ring Style

Step 6_ Selecting the Ring Size

Trying to figure out her ring size in secret? Total mission impossible vibes! If you want to keep the mystery alive, your best bet is recruiting a trusted friend or relative for some undercover intel especially if they share a similar frame. Another sneaky option? Briefly "borrow" a ring from her jewelry box and sprint it over to a local jeweler to be measured. Of course, more and more couples are ditching the guessing game entirely! You can absolutely make ring-shopping a fun, collaborative team effort, leaving the exact time, place, and final sparkle of the proposal as the ultimate surprise.


Step 7_ Choosing Instead to Customize

The jewelry world is packed with gorgeous ready-made designs, but sometimes you want something that is 100% you. If you have a unique vision floating around in your head that you just can't find on a shelf, it might be time to create your own masterpiece! Customizing a ring is an incredibly fun journey, and picking the right crew to build it with makes all the difference. Let's team up and bring your dream design to life!


At Fire & Brilliance, we encourage creative thought and communicate fine jewelry concepts into reality through customization. Quality assurance in style and  service all come as standard in our world. We aspire to achieve only excellence in our efforts to make your design uniquely yours, to last forevermore.


For clients looking to achieve a specific design that they have in mind, we offer a Creative Custom Design Service that allows our customers to engage with our GIA Expert Jewelry Designers to ultimately create personalized jewelry that is made with exceptional quality which can be expected to treasure for years to come.Learn how the process works here.

Step 8_ Choosing a Company with Favorable Policies to Protect You

You should feel secure when making the biggest purchase of your life. Since jewelry is a major purchase, we don't want a tight budget to stand in the way of your love story! We offer easy financing plans to fit everyone’s comfort zone. Let our knowledgeable squad handle the heavy lifting so you can focus on the fun part. When you leave the details in our expert hands, you can stop stressing about the numbers and focus entirely on the fun stuff. Your only job? Choosing the sparkle that truly fits what you're looking for!

f&b's financing options & policies

Fire & Brilliance’s 30 Day Return Policy allows you to shop with confidence as your satisfaction is our utmost priority! You will have a total of 30 days to return or exchange all F&B items unless otherwise specified. *(Some restrictions may apply as there are items ineligible for returns and/or exchanges.)*

To help maintain the quality of our valued customers' jewelry, we are glad to offer our “New Shop with Trust - F&B Warranty.” This warranty coverage is available to all qualified Fire & Brilliance® finished jewelry orders excluding loose stones.

Fire & Brilliance has partnered with Affirm to assist our valued shoppers with more accommodating and enjoyable payment solutions when shopping with us online. With Affirm, you can make your purchase right away and split the cost into easy monthly payments. Just select Affirm at checkout.

We believe that fine jewelry should not be limited to those who can purchase it now. That is why we have set up an innovative payment plan to make jewelry purchases more flexible for everyone. Credit is not needed for our 0% interest-free payment program.


There are absolutely zero interest charges so that our valued customers can utilize this flexible spending plan with peace of mind.

Find out which forms of payment are accepted, our shipment costs and protocols, and what each entail.  

Step 9_ Inquiring with F&B

Contact Us with the Form Below. 


We aim to get back to our valued customers within the same business day (but hopefully much sooner)!