Pantone Color of the Year 2016

The world renowned connoisseurs of color have spoken. For the first time in Pantone history, the color of the year has evolved from one to two: Rose Quartz & Serenity. And their strength is not just in number, friends. Rather, it is in the reason they were chosen to stand both independently and together. Executive Director Leatrice Eiseman from the Pantone Color Institute clearly exemplifies this very reason as stated, “Joined together Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.” Not only does this speak volumes about an open-minded gender equality in fashion, the approach is to relate these two colors as forms of expression, to be used more ways than one by any and all. Together, Rose Quartz & Serenity engage in a union, to challenge norms and conventions of color association and perhaps, even everything else. (Photo Courtesy of Pantone.)

The Institute specializes in color trend forecasting, brand color development, and product palette development, which really makes you think about how serious color really is. To quote Pantone for their reasoning, “When 80% of human experience is filtered through the eyes, we understand that the choice of color is critical.” A color on its own, in a family, or in an assorted palette can suggest per individual emotions of every kind. Pantone just so happens to search the globe, far and wide, to study color specific to the expression of consumer emotion. With this year’s announcement, Pantone has even provided an array of color pairings to assist you in your embracing of Rose Quartz & Serenity in wardrobe, cosmetics, home furnishings, and etc. It seems the two nestle in nicely with neutrals and rich earthy tones, which appreciatively can be embraced all year-round. You can see the proposed color palettes here. Such a topic continually tests the world of its importance, but we believe color says a lot, especially for companies such as our own. What do you think our color says about us?

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