7 Pro Tips When Diamond Shopping

1. Determine your budget. Before setting out to buy a diamond, decide how much money you're willing to spend and stick to it.

2. Consider the 4 Cs. When shopping for diamonds, look for the four qualities known as the 4 Cs: color, cut, clarity, and carat.

3. Get the certification. Ask for a diamond grading report (also known as a certificate) from laboratories like the Gemological Institute of America (GIA). 

4. Shop multiple stores. Get prices and compare the quality of diamonds at different stores before making a decision.

5. Consider alternatives. Consider eco-friendly and budget-conscious alternatives like moissanite, as well as lab-grown diamonds.

6. Stay away from scams. Be wary of any offers or discounts that seem too good to be true.

7. Work with an experienced jeweler. Work with a reputable jeweler who can guide you through the process with industry knowledge.